I for one, have no g_d damned idea.
A buddy of mine emailed me his old logo or a FB image or something and asked me to spend a little bit of time revamping it.
Mind you, the original is one of the first silhouette drawings that I'd ever done. It just goes to show you, I have no f_cking idea what I'm doing.
It's art though and sometimes not knowing what you're doing is absolutely the most fun.